google analytics training

Optimize your Analytics setup, navigate the Interface with ease, learn the best Analysis Frameworks & Pass the Certification Exam

Introduction to this Course

This workshop covers two important Google Analytics areas in 2 days. This Google-approved curriculum is designed for media managers and hands-on practitioners who deal with campaigns on a daily basis. The broad curriculum covers Analytics fundamentals, interface walkthrough, analysis strategies and technical features.

On Day 2 of the course, all the participants will be encouraged to attempt the Google Analytics Certification exam. We include all the essential curriculum, and include many mock questions for preparation. The exam is computer-based, free of cost and we will include all the instructions participants need to register and write.

Summary of Training

  • Google Analytics: 13th-14th Aug 2015
  • Fees: S$1,500 S$1,000
  • Includes: Lunch, Refreshments, Handouts, Certificate of Completion
  • Trainers: Rachit Dayal, Sanchit Mendiratta
  • Where: M Hotel, Anson Road, Tanjong Pagar, Singapore
  • Also Available As: A customized half-day, one-day or two-day corporate training for your company (contact us for more details)

Registration Form Pay Online with Credit Card or Paypal

We offer early bird prices and discounts of up to 20% for groups & companies, and customized versions of this course for corporate trainings. For any further enquiries or questions,  email us at [email protected] or call us at (+65) 6653 8065.

What will you learn in this Google Analytics workshop?

Introduction to Analytics

  • Google Analytics Features
  • History of Analytics
  • The Importance of Analytics
  • Creating a New Account
  • Web Analytics Terms


  • Navigating Reports
  • Audience Reports
  • Acquisition Reports
  • Behaviour Reports
  • Searching for Data
  • Advanced Segments

Data Collection

  • The Tracking Code
  • Types of Tracking Code
  • Cross Domain Tracking
  • Ecommerce Tracking
  • Event Tracking

Tracking Future

  • Tag Management Systems
  • Universal Analytics


  • Structure of Accounts
  • Defining Business Goals
  • URL Based Goals
  • Event Based Goals
  • Custom Variables
  • Custom Variable Scenarios
  • Custom Variables Reports
  • Personalization
  • Filters
  • Regular Expressions


  • Intelligent Events
  • Real Time Data
  • Multi Channel Funnels
  • Attribution Modelling
  • Dashboards & Reports
  • Custom Reports
  • Data Export API

Tools & Resources

  • Games & Exercises
  • Blogs to Follow
  • Articles to Read
  • Videos to Subscribe
  • Official Help & Resources

Sign Up For This Course/Workshop

Course Current Price More Info Register Pay Now
Google Analytics(2 Days, 13-14 Aug 2015)Google Analytics (Analysis + Technology) + Certification Exam) S$1,000 +GST Information Register Payment


Sign Up For A Bundle That Includes This Course

Course Current Price More Info Register Pay Now
Digital Marketing Masterclass
(14 Days, July
 – Sep 2015)
Search Ads + Display Ads + Analytics + Video Ads + Facebook/Social + SEO + UI/UX
S$5,850 +GST Information Register Payment
Google Marketing Masterclass
(10 Days, July  – Sep 2015)
Search Ads + Display Ads + Analytics + Video Ads + SEO/Content
S$4,050 +GST Information Register Payment
Site Optimization Masterclass
(6 Days, July  – Sep 2015)
Analytics + SEO/Content + UI/UX
S$2,700 +GST Information Register Payment