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Thursday

31

Jul 2014

Based on Chip & Dan Heath’s bestseller ‘Made to Stick’, this slide deck shows how we can apply 6 rules to make our own messages “stick”. With social media case studies from Mc Donalds Gol! World Cup Brasil commercial, P&G’s #LikeAGirl campaign, Dumb Ways to Die and more.


How To Make Ideas Stick from Happy Marketer Private Ltd

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Kanchan Lad

Kanchan is the Head of Project Delivery at Happy Marketer. She chooses traveling, swimming, crime fiction, celebrity gossip and prefers speed over stagnancy.

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