Jul 2012


Social media is growing so rapidly that every other day there is new social network that people talk about. While Facebook still remains the most popular social network, there are some others which are slowly gaining popularity. One such social network is Pinterest. In case you haven’t heard of it, Pinterest is an online network that enables you to share and collect pictures of the things you like. It provides you with virtual pin boards where you can “pin” new pictures or “re-pin” pictures posted by someone else.  It has already become the third most popular social media network.

After Pinterest, came Piccsy! Now, at the first look, you might think it is just like Pinterest and it is another network trying to compete with Pinterest. However, Piccsy is different in a lot of ways. The founder of Piccsy, Daniel Eckler claims Piccsy to be a combination of Google Images, Pinterest and Flipboard. If you try using Piccsy, you will find out that it is actually “inspired” by these 3 websites. Here’s how Piccsy is similar to each one of them:

Pinterest – Bookmarking:

Pinterest is popular as a “virtual pin board” and Piccsy uses this feature from Pinterest. It has “Galleries” which are basically the same as the concept of boards where you can “pin” (in Piccsy’s case “Add”) images. The “Like” feature in Pinterest serves as a way to bookmark the pictures you like. Piccsy has a similar feature called “Pic” which does exactly the same thing.

Google Images – Search:

There are many features that differentiate Piccsy from Pinterest and one of them is the ability to customize the content you view. Google has become a synonym for the “search” and Piccsy has adopted the best search options from Google. When you search for images in Google Images, you have the option of choosing images based on their the size, colour, the time it was posted etc. Similarly Piccsy allows you to have a customized view of images posted by others based on the options you choose.






Flipboard – Aggregation:

Flipboard is “social-network aggregator” as Wikipedia describes it. It presents information from your social networks in a magazine format. So, your Twitter feeds, Facebook newsfeeds etc. are all in one place. In my opinion, even Pinterest allows aggregation with its add-on that lets users to “pin” images to their boards. Similarly Piccsy has an add-on which is not fully functional as of now and available only for Firefox. However, in Piccsy, the focus is on aggregating pictures from various sources.

Now that you know how Piccsy is inspired by Pinterest, Flipboard and Google Images, here are some unique features of Piccsy:

  • It has links to the sources from which the picture was taken (if the person who posted it provides the source). It is different in the sense that, in Pinterest, you will land on the Pinterest profile of a particular website and only then can you go to the original website itself. However, in Piccsy, you can go the website from which the picture was taken by clicking on the links given under “sources”.

        Pinterest: Tracing the source

Step 1:

       Step 2:

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  • Piccsy has related pictures from different profiles based on its understanding of your taste. If you click on a picture in Pinterest, you can see a small section next to the image showing other pins from the same user (which even Piccsy does) and not from different profiles. This is also kind of like the “similar” feature in Google Images.

Just like any image sharing platform, you can share your pictures from Piccsy to your other social networks and also add co-ments to it.

Piccsy is being talked about a lot and its popularity is definitely increasing. What makes it worth talking about is the way in which Piccsy adopts the best features from the top social networks of its kind and integrates it with its own unique functionalities. This is probably another good example that shows the kind of world we are moving towards: a world where you need to do things differently to be successful and not necessarily do different things!


Khyathi Nirmal Kumar

Khyathi is the Lead for the Technology & Education verticals at Happy Marketer.