Happy Marketer is now Merkle Singapore. Please check out our new website at https://www.merkleinc.com/sg/.

 

Press

Happy Marketer, A Merkle Company, partners with Flash Coffee

Merkle wins silver for Southeast Asia Customer Engagement Agency of the Year.

Merkle secured a Bronze for the Excellence in Loyalty Marketing with CapitaStar LIVE 247 campaign

Shopee and partners developed future-ready data-mart to help merchants optimise sales performance

Merkle shortlisted as finalist for the Marketing Excellence Awards Singapore 2021

Happy Marketer secures its fifth year of appointment by global workplace design consultancy, Space Matrix

SPH carries on data transformation strategy with Happy Marketer

dentsu SG bolsters team with slew of hires across CXM, creative, media

NTUC Income: Engaging customers with relevant data-driven insights to increase insurance sales

Property portal 99 Group names dentsu’s Happy Marketer as digital partner

Future of Media: American billboards, BAME ads, SVOD’s next step

Can publishers still survive without a subscription model?

New Business: Happy Marketer strengthens presence in the Philippines with appointment by AIA Philam Life

What’s behind India’s TikTok ban?

DAN Singapore names Prantik Mazumdar MD of CRM biz in line with ‘One Dentsu’ strategy

DAN Singapore names Prantik Mazumdar MD of CRM biz in line with ‘One Dentsu’ strategy

People: Dentsu Aegis Network appoints Prantik Mazumdar to lead CRM business in Singapore

Move and win roundup: Week of June 29, 2020

Dentsu Inc. named Cannes Lions Asia Agency of the Decade

Gong Cha SG sweetens the deal with app strategies and promos

From zero to seven figures: Five lessons from building a digital transformation business in an agency

Dentsu Aegis Network SG outlines leadership structure and biz model across 3 units

Facebook’s alliance with Jio will help it unlock India

Analysis: Why it is time to ditch the itch to pitch

The gruelling quest for an M&A: Lookout points for the smaller guys

Pegipegi reappoints Happy Marketer for data-driven marketing

Zespri picks Happy Marketer to make sense of its data for marketing

Will the trend of live streaming live well past the pandemic?

5 unexpected lessons for marketers from Harvard Business School

Why Gojek’s SG$0.70 platform fee flak wasn’t about price

ComfortDelGro hires first chief digital officer: A refreshed look for the biz?

Great Eastern names Happy Marketer as search agency for SG, MY, ID

Dentsu Aegis Network acquires digital agency Happy Marketer: Behind the deal

We Are Gen Z

How agencies can use technology and data as levers for growth

Industry experts weigh in on effectiveness of ban on high-sugar beverage ads in Singapore

State of the industry: A view from the CEO, Ashish Bhasin – ‘if you can’t manage stress, you can die in this industry’

Mumbrella Asia Awards winners revealed – multiple wins for Entropia, Happy Marketer, Sqreem, McCann, FCB

SG Inter-Religious Org taps on digital agency to push storytelling

The Coffee Bean & Tea Leaf retains Happy Marketer as digital partner

Will Amazon’s spike in nabbing search ad dollars in US trickle down to Asia?

Inaugural Marketing Talent Awards 2019 winners revealed

Happy Marketer share their advice to entrepreneurs selling a business

Customers of Hubspot Asia

GCash partners with Happy Marketer to drive digital performance in the Philippines

How marketers are planning to use the new customisable AR filters on Instagram

Shell marketing lead Emily Han joins Happy Marketer

Happy Marketer leaders discuss the highs and lows of selling a business

How personalized digital campaigns can help Singapore’s traditional industries grow

Dentsu Aegis Network to acquire majority stake in data-analytics firm Ugam

Income engages customers throughout their decision journeys with Google Marketing Platform

The advantage traditional supermarkets have as they turn their focus on ad dollars

SIA unveils new KrisFlyer mascot, gets public to join naming contest

Happy Marketing!

Space Matrix retains Happy Marketer as regional digital partner

PSB Academy picks Happy Marketer to bolster SEO and UX

Agency of the Year Awards Singapore 2019 shortlist announced

Will consumers bite into foodpanda’s rewards deal with KrisFlyer?

Firefox’s ‘Block Autoplay’ feature: The balance between UX and ad revenue

Are online travel agents in Indonesia dropping AirAsia from their listings?

Changi Airport and Carousell investigate resale of Jewel tickets

MARKies Awards 2019 shortlist: Did you make the cut?

Dentsu Aegis Network acquires digital agency Happy Marketer: Behind the deal

Dentsu Aegis Network Accelerates People-based Marketing Offering in Asia Pacific Through Acquisition of Happy Marketer

Dentsu Aegis Network acquires digital agency Happy Marketer

Deliveroo irks consumers as it quietly adds on service fees

Ping An Group’s fintech arm picks Happy Marketer for social duties

Happy Marketer wins social media business for OneConnect

Brand pitches with quick turnaround times: Why are we still allowing it?

Start-up Axinan picks digital partner for customer acquisition

MARKies 2019: Back for the third year with new categories

Staying independent in 2019: What do these agency leads have in mind?

Google Fails to Impress Some Performance Marketers with SEO Tool in Beta

WhatsApp In-App Ads: What to Expect From the Facebook Rollout

Royal Brunei Airlines rolls out revamped website for seamless booking experience

Lion City Rentals rebrands its positioning, hires digital and communications partners

FB paid video ad metrics accused of 150-900% inflation: Will marketers now take a stand?

YouTube’s latest ad extensions feature: Pros and cons marketers should consider

SPH hires consulting firm to help with digital analytics

TripAdvisor’s social network: Taking FB and Instagram head on?

SPH picks Happy Marketer for Google Analytics 360 implementation

Can MCCY’s new chatbot for Hungry Ghost Festival ‘Woo’ in consumers?

Lee Kuan Yew School of Public Policy picks Happy Marketer as its social partner

Google launches cross-device reporting feature

A slice of truth: Why Pizza Hut’s social faux pas could have happened to you

Grab switches up loyalty strategy: A much needed correction or math gone wrong?

Will the acquisitions by Forrester Research reinvent analysis firms?

Are tech companies fast becoming the front runners in live sports broadcasts?

How do you make the Great Singapore Sale, great again?

Fake online reviews on the rise- A marketing strategy for online retailers?

Heinemann APAC hires digital agency

Rotimatic gets analytics hungry, picks Happy Marketer

Popsical picks Happy Marketer as social media partner

Nissin Cup Noodles picks Happy Marketer as social media partner

Interview with Joe Escobedo, Happy Marketer, Director of Content Marketing

Influencer caught in public spat with local jewellery brand owner

Happy Marketer expands client portfolio with 5 new account wins

INSEAD picks Happy Marketer to bolster customer experience

Are you undermining the value of your brand through freebies?

The Coffee Bean & Tea Leaf continues partnership with Happy Marketer

Short cuts

NTUC Income retains Happy Marketer as marketing agency

Facebook loses the young. But should advertisers really worry?

Confessions of the carpoolers

24 Hours with Happy Marketer’s Damini Roy

Forget the fluff metrics on social. It’s all about the sale

McDonald’s SG and UberEATS join forces: Future of McD’s delivery uncertain?

Xiaxue on fake followers: Still a very real problem in the ad world?

President-elect Halimah Yacob gets her own Twitter emoji

Possible tie-up with Uber leads to increase in shares for ComfortDelGro

Happy Marketer launches digital command centre practice

Marketing war stories: biggest boo-boos of 2016

Twitter, Instagram, LinkedIn pressed to adopt independent audits

Space Matrix names Happy Marketer as digital strategy partnership

Printing firm Epson enters the fashion industry

Délifrance picks SEO agency partner

Oldtown White Coffee reappoints Happy Marketer for social duties

SMRT retains Happy Marketer as social media agency

Is Facebook’s mid-roll ad offering a kill-joy to video viewing?

Can Mark Zuckerberg rein in the Frankenstein monster of Facebook Live?

Happy Marketer picks up digital duties for Korean beauty brand Innisfree

Snapchat unveils new search bar. But will this trigger growth?

Marketing war stories: biggest boo-boos of 2016

Fintech player BankBazaar appoints social media partner

Facebook admits to yet another misreporting of ad metrics

Oldtown White Coffee Taps Happy Marketer for Social and Digital Duties

Oldtown White Coffee appoints social media agency

Mondelez tears e-commerce function from marketing umbrella

Royal Brunei Airlines re-appoints Happy Marketer for digital marketing

Royal Brunei Airlines reappoints Happy Marketer as digital agency

Happy Marketer bags MIFX’s inbound marketing contract

Happy Marketer wins Monex Investindo Futures in Indonesia

M2020 Asia Pacific 2016 – How Leading Retailers Use Gamification

Helping business get ‘future ready’

Opinion: Why I still have not gotten my iPhone 7

8 Small-Town Writers You Should Follow in 2016

Happy Marketer builds up local team

Millennial 20/20 Summit set for Asia debut in Singapore

Two-day Millennial 20/20 APAC Summit to look at the future of commerce

Singapore is the first in Asia to host Millennial 20/20 APAC Summit

Singaporean NGO hits PR goldmine, gains love from Ashton Kutcher

20 Awesome Inbound Marketing Agencies You’ve Probably Never Heard Of

任天堂应否努力创造更多手机游戏？

Should Nintendo move towards creating more mobile centric games?

Did Nintendo lose out by not launching Pokemon Go in Singapore?

Digital Agency of the Year Singapore 2016

CRM Agency of the Year Singapore 2016

B2B Marketing Agency of the Year Singapore 2016

Eleven Sports network appoints new digital agency partner

Happy Marketer wins Eleven Sports Network

As a user LinkedIn’s sale to Microsoft is disappointing

Did LinkedIn give in too soon to Microsoft?

‘Use technology to tell the story better’ – Prahlad Kakar, and 30 other quotes from Social Media Week 2016

Samsung Pay launches in Singapore

Marrying Marketing and Analytics to Achieve Business Results

2016 AMES Awards winners announced

Dentsu Singapore bags the top glory at #AOTYSG 2016

Web Watch: What’s Hot and What’s Not in the World of Web Design

Billionbricks appoints Happy Marketer boss Prantik Mazumdar as strategic advisor

HubSpot shares inbound marketing secrets

The Business Leader Series: Happy Marketer’s Prantik Mazumdar

The Learning Lab hires digital agency

Happy Marketer wins The Learning Lab

Getting the Net advantage in marketing

Happy Marketer launches social media training programme

Have you cut back on sharing original content on Facebook?

WhatsApp’s move to protect user privacy: What does this signal?

Why you should pay attention to Carousel Ads

Happy Marketer is highly commended for the Mumbrella Asia Award for Culture

HubSpot names Happy Marketer Singapore’s first gold certified agency partner

What marketers need to know about Google’s changes to search ads

Rakuten shutdown: End of e-commerce as we know it?

8 ways to become an awesome social media storyteller

HubSpot Recognizes Winners of Partner Client Impact Awards

PR’s Secrets: Create Great Partnerships, Leverage Them Well

Happy Marketer managing partner Prantik Mazumdar awarded at World Marketing Congress

Happy Marketer bags digital duties for Maestro Zubin Mehta symphony

3 Ways To Rock The Publishing World On LinkedIn

Prantik Mazumdar, Managing Partner of Happy Marketer

No kidding, bring your parents to work

The Independents: Happy Marketer by Rachit Dayal

Social Samosa Agency Feature – Happy Marketer

The Time Place picks Happy Marketer for social media push

Happy Marketer retains Fastacash after closed-door pitch

Fastacash appoints Happy Marketer for global digital marketing duties

Happy Marketer and Maxential join hands to launch FutureMarketer

Should Gillette be promoting negative tweets on its competitors?

7 ways social media can improve customer satisfaction

Nanyang Business School picks Happy Marketer for digital duties

Mumbrella Asia Awards winners revealed

NUS School of Computing appoints Happy Marketer

B2B Conversations: Happy Marketer, Part 5 – Analytics

Interview with Happy Marketer Managing Partner Rachit Dayal

Singapore Partner Agency Happy Marketer Achieves a 23% Submission Rate with HubSpot

Tigerair retains Happy Marketer for Google Analytics strategy

SMB marketing: Ad platforms focus on education for growth

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