Merkle secured a Bronze for the Excellence in Loyalty Marketing with CapitaStar LIVE 247 campaign
Shopee and partners developed future-ready data-mart to help merchants optimise sales performance
Merkle shortlisted as finalist for the Marketing Excellence Awards Singapore 2021
Happy Marketer secures its fifth year of appointment by global workplace design consultancy, Space Matrix
SPH carries on data transformation strategy with Happy Marketer
dentsu SG bolsters team with slew of hires across CXM, creative, media
NTUC Income: Engaging customers with relevant data-driven insights to increase insurance sales
Property portal 99 Group names dentsu’s Happy Marketer as digital partner
Future of Media: American billboards, BAME ads, SVOD’s next step
Can publishers still survive without a subscription model?
New Business: Happy Marketer strengthens presence in the Philippines with appointment by AIA Philam Life
What’s behind India’s TikTok ban?
DAN Singapore names Prantik Mazumdar MD of CRM biz in line with ‘One Dentsu’ strategy
People: Dentsu Aegis Network appoints Prantik Mazumdar to lead CRM business in Singapore
Move and win roundup: Week of June 29, 2020
Dentsu Inc. named Cannes Lions Asia Agency of the Decade
Gong Cha SG sweetens the deal with app strategies and promos
From zero to seven figures: Five lessons from building a digital transformation business in an agency
Dentsu Aegis Network SG outlines leadership structure and biz model across 3 units
Facebook’s alliance with Jio will help it unlock India
Analysis: Why it is time to ditch the itch to pitch
The gruelling quest for an M&A: Lookout points for the smaller guys
Pegipegi reappoints Happy Marketer for data-driven marketing
Zespri picks Happy Marketer to make sense of its data for marketing
Will the trend of live streaming live well past the pandemic?
5 unexpected lessons for marketers from Harvard Business School
Why Gojek’s SG$0.70 platform fee flak wasn’t about price
ComfortDelGro hires first chief digital officer: A refreshed look for the biz?
Great Eastern names Happy Marketer as search agency for SG, MY, ID
Dentsu Aegis Network acquires digital agency Happy Marketer: Behind the deal
We Are Gen Z
How agencies can use technology and data as levers for growth
Industry experts weigh in on effectiveness of ban on high-sugar beverage ads in Singapore
State of the industry: A view from the CEO, Ashish Bhasin – ‘if you can’t manage stress, you can die in this industry’
Mumbrella Asia Awards winners revealed – multiple wins for Entropia, Happy Marketer, Sqreem, McCann, FCB
SG Inter-Religious Org taps on digital agency to push storytelling
The Coffee Bean & Tea Leaf retains Happy Marketer as digital partner
Will Amazon’s spike in nabbing search ad dollars in US trickle down to Asia?
Inaugural Marketing Talent Awards 2019 winners revealed
Happy Marketer share their advice to entrepreneurs selling a business
Customers of Hubspot Asia
GCash partners with Happy Marketer to drive digital performance in the Philippines
How marketers are planning to use the new customisable AR filters on Instagram
Shell marketing lead Emily Han joins Happy Marketer
Happy Marketer leaders discuss the highs and lows of selling a business
How personalized digital campaigns can help Singapore’s traditional industries grow
Dentsu Aegis Network to acquire majority stake in data-analytics firm Ugam
Income engages customers throughout their decision journeys with Google Marketing Platform
The advantage traditional supermarkets have as they turn their focus on ad dollars
SIA unveils new KrisFlyer mascot, gets public to join naming contest
Space Matrix retains Happy Marketer as regional digital partner
PSB Academy picks Happy Marketer to bolster SEO and UX
Agency of the Year Awards Singapore 2019 shortlist announced
Will consumers bite into foodpanda’s rewards deal with KrisFlyer?
Firefox’s ‘Block Autoplay’ feature: The balance between UX and ad revenue
Are online travel agents in Indonesia dropping AirAsia from their listings?
Changi Airport and Carousell investigate resale of Jewel tickets
MARKies Awards 2019 shortlist: Did you make the cut?
Dentsu Aegis Network Accelerates People-based Marketing Offering in Asia Pacific Through Acquisition of Happy Marketer
Dentsu Aegis Network acquires digital agency Happy Marketer
Deliveroo irks consumers as it quietly adds on service fees
Ping An Group’s fintech arm picks Happy Marketer for social duties
Happy Marketer wins social media business for OneConnect
Brand pitches with quick turnaround times: Why are we still allowing it?
Start-up Axinan picks digital partner for customer acquisition
MARKies 2019: Back for the third year with new categories
Staying independent in 2019: What do these agency leads have in mind?
Google Fails to Impress Some Performance Marketers with SEO Tool in Beta
WhatsApp In-App Ads: What to Expect From the Facebook Rollout
Royal Brunei Airlines rolls out revamped website for seamless booking experience
Lion City Rentals rebrands its positioning, hires digital and communications partners
FB paid video ad metrics accused of 150-900% inflation: Will marketers now take a stand?
YouTube’s latest ad extensions feature: Pros and cons marketers should consider
SPH hires consulting firm to help with digital analytics
TripAdvisor’s social network: Taking FB and Instagram head on?
SPH picks Happy Marketer for Google Analytics 360 implementation
Can MCCY’s new chatbot for Hungry Ghost Festival ‘Woo’ in consumers?
Lee Kuan Yew School of Public Policy picks Happy Marketer as its social partner
Google launches cross-device reporting feature
A slice of truth: Why Pizza Hut’s social faux pas could have happened to you
Grab switches up loyalty strategy: A much needed correction or math gone wrong?
Will the acquisitions by Forrester Research reinvent analysis firms?
Are tech companies fast becoming the front runners in live sports broadcasts?
How do you make the Great Singapore Sale, great again?
Fake online reviews on the rise- A marketing strategy for online retailers?
Heinemann APAC hires digital agency
Rotimatic gets analytics hungry, picks Happy Marketer
Popsical picks Happy Marketer as social media partner
Nissin Cup Noodles picks Happy Marketer as social media partner
Interview with Joe Escobedo, Happy Marketer, Director of Content Marketing
Influencer caught in public spat with local jewellery brand owner
Happy Marketer expands client portfolio with 5 new account wins
INSEAD picks Happy Marketer to bolster customer experience
Are you undermining the value of your brand through freebies?
The Coffee Bean & Tea Leaf continues partnership with Happy Marketer
NTUC Income retains Happy Marketer as marketing agency
Facebook loses the young. But should advertisers really worry?
Confessions of the carpoolers
24 Hours with Happy Marketer’s Damini Roy
Forget the fluff metrics on social. It’s all about the sale
McDonald’s SG and UberEATS join forces: Future of McD’s delivery uncertain?
Xiaxue on fake followers: Still a very real problem in the ad world?
President-elect Halimah Yacob gets her own Twitter emoji
Possible tie-up with Uber leads to increase in shares for ComfortDelGro
Happy Marketer launches digital command centre practice
Marketing war stories: biggest boo-boos of 2016
Twitter, Instagram, LinkedIn pressed to adopt independent audits
Space Matrix names Happy Marketer as digital strategy partnership
Printing firm Epson enters the fashion industry
Délifrance picks SEO agency partner
Oldtown White Coffee reappoints Happy Marketer for social duties
SMRT retains Happy Marketer as social media agency
Is Facebook’s mid-roll ad offering a kill-joy to video viewing?
Can Mark Zuckerberg rein in the Frankenstein monster of Facebook Live?
Happy Marketer picks up digital duties for Korean beauty brand Innisfree
Snapchat unveils new search bar. But will this trigger growth?
Fintech player BankBazaar appoints social media partner
Facebook admits to yet another misreporting of ad metrics
Oldtown White Coffee Taps Happy Marketer for Social and Digital Duties
Oldtown White Coffee appoints social media agency
Mondelez tears e-commerce function from marketing umbrella
Royal Brunei Airlines re-appoints Happy Marketer for digital marketing
Royal Brunei Airlines reappoints Happy Marketer as digital agency
Happy Marketer bags MIFX’s inbound marketing contract
Happy Marketer wins Monex Investindo Futures in Indonesia
M2020 Asia Pacific 2016 – How Leading Retailers Use Gamification
Helping business get ‘future ready’
Opinion: Why I still have not gotten my iPhone 7
8 Small-Town Writers You Should Follow in 2016
Happy Marketer builds up local team
Millennial 20/20 Summit set for Asia debut in Singapore
Two-day Millennial 20/20 APAC Summit to look at the future of commerce
Singapore is the first in Asia to host Millennial 20/20 APAC Summit
Singaporean NGO hits PR goldmine, gains love from Ashton Kutcher
20 Awesome Inbound Marketing Agencies You’ve Probably Never Heard Of
Should Nintendo move towards creating more mobile centric games?
Did Nintendo lose out by not launching Pokemon Go in Singapore?
Digital Agency of the Year Singapore 2016
CRM Agency of the Year Singapore 2016
B2B Marketing Agency of the Year Singapore 2016
Eleven Sports network appoints new digital agency partner
Happy Marketer wins Eleven Sports Network
As a user LinkedIn’s sale to Microsoft is disappointing
Did LinkedIn give in too soon to Microsoft?
‘Use technology to tell the story better’ – Prahlad Kakar, and 30 other quotes from Social Media Week 2016
Samsung Pay launches in Singapore
Marrying Marketing and Analytics to Achieve Business Results
2016 AMES Awards winners announced
Dentsu Singapore bags the top glory at #AOTYSG 2016
Web Watch: What’s Hot and What’s Not in the World of Web Design
Billionbricks appoints Happy Marketer boss Prantik Mazumdar as strategic advisor
HubSpot shares inbound marketing secrets
The Business Leader Series: Happy Marketer’s Prantik Mazumdar
The Learning Lab hires digital agency
Happy Marketer wins The Learning Lab
Getting the Net advantage in marketing
Happy Marketer launches social media training programme
Have you cut back on sharing original content on Facebook?
WhatsApp’s move to protect user privacy: What does this signal?
Why you should pay attention to Carousel Ads
Happy Marketer is highly commended for the Mumbrella Asia Award for Culture
HubSpot names Happy Marketer Singapore’s first gold certified agency partner
What marketers need to know about Google’s changes to search ads
Rakuten shutdown: End of e-commerce as we know it?
8 ways to become an awesome social media storyteller
HubSpot Recognizes Winners of Partner Client Impact Awards
PR’s Secrets: Create Great Partnerships, Leverage Them Well
Happy Marketer managing partner Prantik Mazumdar awarded at World Marketing Congress
Happy Marketer bags digital duties for Maestro Zubin Mehta symphony
3 Ways To Rock The Publishing World On LinkedIn
Prantik Mazumdar, Managing Partner of Happy Marketer
No kidding, bring your parents to work
The Independents: Happy Marketer by Rachit Dayal
Social Samosa Agency Feature – Happy Marketer
The Time Place picks Happy Marketer for social media push
Happy Marketer retains Fastacash after closed-door pitch
Fastacash appoints Happy Marketer for global digital marketing duties
Happy Marketer and Maxential join hands to launch FutureMarketer
Should Gillette be promoting negative tweets on its competitors?
7 ways social media can improve customer satisfaction
Nanyang Business School picks Happy Marketer for digital duties
Mumbrella Asia Awards winners revealed
NUS School of Computing appoints Happy Marketer
B2B Conversations: Happy Marketer, Part 5 – Analytics
Interview with Happy Marketer Managing Partner Rachit Dayal
Singapore Partner Agency Happy Marketer Achieves a 23% Submission Rate with HubSpot
Tigerair retains Happy Marketer for Google Analytics strategy
SMB marketing: Ad platforms focus on education for growth