Customer Relationship Management (CRM)

2019's CRM & Loyalty Agency of the Year

WHAT WE DO

KEY OFFERINGS

Customer Journey

Defining a role for loyalty marketing in our customers’ discovery, engagement & purchase journey.

Platform

Selecting, setting up and managing the right technology stack within our marketing systems.

Data & Segmentation

Collecting, cleansing and managing first & third party data for a 360 degree customer profile.

Messaging

Gaining potential customer’s audience to create a brand preference towards the brand for the customer’s needs.

Demand Generation

Running campaigns to create awareness, nurture customers and increase lead generation.

Production

Designing the right creative sequences to attract, nurture and encourage prospects in their journey.

Analytics

Analyzing customer behavioural patterns and communication preferences to maximize results.

Training

Upskilling key stakeholders on the strategy, technology, data and creative facets of loyalty.

Personalization

Customizing the journey for specific target audience segments to drive a higher engagement.

Lead Scoring

Using a model for segmenting customers and sending them different emails to increase conversion chances.

Workflow

Designing a workflow to streamline the business processes by eliminating the need to perform manual tasks.

Points & Rewards

Creating a loyalty programme for the brand’s customers so that they keep returning.

OUR APPROACH

Our holistic approach helps you scale your CRM, Marketing Automation and Loyalty Marketing initiatives.

  • P

    PLANNING

    Understanding Data
    Segmentation &
    Targeting

  • E

    EXECUTION

    Designing Creatives
    Creating & Deploying
    Campaigns Reporting & Analytics

  • T

    TECHNOLOGY

    Setting up Platforms
    Optimizing Performance

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