Customer Relationship Management (CRM)
2019's CRM & Loyalty Agency of the Year
WHAT WE DO
KEY OFFERINGS
Customer Journey
Defining a role for loyalty marketing in our customers’ discovery, engagement & purchase journey.
Platform
Selecting, setting up and managing the right technology stack within our marketing systems.
Data & Segmentation
Collecting, cleansing and managing first & third party data for a 360 degree customer profile.
Messaging
Gaining potential customer’s audience to create a brand preference towards the brand for the customer’s needs.
Demand Generation
Running campaigns to create awareness, nurture customers and increase lead generation.
Production
Designing the right creative sequences to attract, nurture and encourage prospects in their journey.
Analytics
Analyzing customer behavioural patterns and communication preferences to maximize results.
Training
Upskilling key stakeholders on the strategy, technology, data and creative facets of loyalty.
Personalization
Customizing the journey for specific target audience segments to drive a higher engagement.
Lead Scoring
Using a model for segmenting customers and sending them different emails to increase conversion chances.
Workflow
Designing a workflow to streamline the business processes by eliminating the need to perform manual tasks.
Points & Rewards
Creating a loyalty programme for the brand’s customers so that they keep returning.
OUR APPROACH
Our holistic approach helps you scale your CRM, Marketing Automation and Loyalty Marketing initiatives.
- P
PLANNING
Understanding Data
Segmentation &
Targeting - E
EXECUTION
Designing Creatives
Creating & Deploying
Campaigns Reporting & Analytics - T
TECHNOLOGY
Setting up Platforms
Optimizing Performance