Happy Marketer is now Merkle Singapore. Please check out our new website at https://www.merkleinc.com/sg/.
Defining a role for loyalty marketing in our customers’ discovery, engagement & purchase journey.
Selecting, setting up and managing the right technology stack within our marketing systems.
Collecting, cleansing and managing first & third party data for a 360 degree customer profile.
Gaining potential customer’s audience to create a brand preference towards the brand for the customer’s needs.
Running campaigns to create awareness, nurture customers and increase lead generation.
Designing the right creative sequences to attract, nurture and encourage prospects in their journey.
Analyzing customer behavioural patterns and communication preferences to maximize results.
Upskilling key stakeholders on the strategy, technology, data and creative facets of loyalty.
Customizing the journey for specific target audience segments to drive a higher engagement.
Using a model for segmenting customers and sending them different emails to increase conversion chances.
Designing a workflow to streamline the business processes by eliminating the need to perform manual tasks.
Creating a loyalty programme for the brand’s customers so that they keep returning.
Our holistic approach helps you scale your CRM, Marketing Automation and Loyalty Marketing initiatives.
PLANNING
Understanding Data
Segmentation &
Targeting
EXECUTION
Designing Creatives
Creating & Deploying
Campaigns Reporting & Analytics
TECHNOLOGY
Setting up Platforms
Optimizing Performance