We build our content roadmap according to a well-researched editorial calendar, developed by our content producers and designers. We plan each social media post, keeping relevant events, offers and themes in the spotlight of our strategy. Highlighting aspects of your brand that need the most attention is our goal as we go on to build your social media presence.
Our content framework works according to the behavior of your target audiences. Knowing what times and days are popular for users to go online, and which sites have referred them, gives us key insights into scheduling your content. Your content can also be created to reach certain audiences outside your circle of followers. Our methods of targeting posts depend on using the right keywords and broadcasting content in a timely manner, whether they’re created as a build up to events or they refer to current happenings that matter to your target audiences.