Blog


Wednesday

19

Sep 2012

 

Indian Ecommerce industry  is poised to grow by more than five-fold by 2016 as the number of online buyers and per capita online spending increase rapidl, forecasting a CAGR of 57% by 2016.

In this evolving phase, there are many interesting marketing ideas which major players are betting on to get the major pie. Let’s look at some of them and it’s an interesting thread for me to update every fortnight, as some bright marketing minds are working to innovate their digital marketing strategy  day & night.

Stick to the Basics: of course the SEO and adwords are well thought to be in the top priority. The competition over here is  much  more I anticipated  and dedicated  agencies are appointed by many of the e-commerce sites to manage this.

Remarketing : plans have got its charm and it improves conversion rates for any given e-commerce  sites. The not-so secrets is remarketing ads entice visitors of websites with special offers and act as top- of-the-mind recall. The catch here is to organise and implement carefully.

Facebook is the second face and it opens Pandora’s box of opportunities to connect with customers. Developing  special apps  then and there to engage the fans and acquire more  of them are widely used strategy.  Special offers for top fans, customized offers, effective CRM and brand building are achievable through this once the baby of  Mark Zuckerberg!

Even these apps helps you to buy check out Myntra apps https://apps.facebook.com/myntrashop/?fb_source=search&ref=ts

Tempting by tweeting. Many of us buy impulse when it comes to clothes and apparels and very well exploited by e-com sites. Special offers are poured to you at right time and some brands use this 140 characters to do the wonder. The twitter handle of Myntra have it all-offers, customer queries, style statements, fashion tips and so on.. https://twitter.com/myntra

It’s doing well for the brands- check this stats from Social Mention

Going Mobile: With the advent of smart phones, many brands have mobile specific plans- Mobile apps, Customised sms, mobile coupons and many more to come. NFC is definlty going to change the scenario. The direct and more personalised messages  with high exposure rate being the highlights of this platform, e-com sites have doled out a detailed plan.

Websites-the happening place! An excellent user interface with a decent layout are must for a website . Appealing images and good offers will result in good conversions. The secured payment gateways are replaced by Cash-on delivery.E-com players are willing to deliver a unique shopping experience for their customers.Different views of product :

 

Channel Optimisation & Platform Integration are happening across all the major brands and it helps to provide seamless brand experience for customers.

Check out this contest integrated by Facebook & Pinterest : https://www.facebook.com/myjabong/app_221460014534454

Embracing the traditional media:  Many brands have break the mindset of only on digital media and is using  TV, Print, Radio & Out –of –Home media. Myntra , Flipcart, jabong  and many have their ads running in TV prime time spots. An interesting fact is tier 2 & 3 cities are becoming major contributors. Lets connect the dots.

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