Google Analytics Training

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[frame_right]https://www.happymarketer.com/wp-content/uploads/2010/08/GA-Badge.jpg[/frame_right]As the first “Seminars for Success Google Analytics Training Company” in the region, and most well known Google Analytics Certified Partner, we’re organizing these official Google Analytics modules in collaboration with Google.

While Google Analytics is an extremely powerful tool when implemented right, it’s also very complicated. Plus, it’s constantly changing. If you use Analytics more frequently than each month, then you need to come spend 2 days at this workshop, and get mastery quickly on this topic.

Bundle Available: Google Classroom Bundle

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  • Upcoming Dates: 15th & 16th May 2014
  • Early Bird Fees: S$1400 (until 11th May 2014)
  • Regular Fees: S$1600
  • Includes: Course material, Breakfast and refreshments, Certificate of Completion, Handouts
  • Trainers: Rachit Dayal and Sanchit Mendiratta
  • Where: TBC

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Are you a Google Partner?

Google subsidizes the Google Analytics training for Google Partners. If you or your company are registered as a Google Partner, reach out to us at Hello@HappyMarketer.com or call us at (+65) 9143 9025 or (+65) 8363 5680 to know more about the subsidy.

Know more about the partners programme here: https://www.google.com/partners/‎

For any further enquiries or questions,  email us at Hello@HappyMarketer.com or call us at (+65) 9143 9025 or (+65) 8363 5680 

 

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[frame_right]https://www.happymarketer.com/wp-content/uploads/2010/08/GA-Badge.jpg[/frame_right]As one of the 3 Google Analytics Certified Partners (GACPs), and the first Seminars for Success Google Analytics Training Company in the region, it’s our goal to help you get the most out of your Google Analytics installation on your site.

While Google Analytics is an extremely powerful tool when implemented right, it’s also very complicated. Plus, it’s constantly changing (mobile app tracking, multi-channel funnels, new in-page analytics, social impact) are just some of the reports launched in the last few weeks!

Training and explanation will help your team make sense of all the data collected by GA, use the insights for actionable steps in strategy, and maximize the impact of this free Enterprise-strength tool.

In order to provide top notch training, we regularly coordinate with the Google Singapore team, and comply with global guidelines provided by Google in the US. And we ensure that we’re constantly updating ourselves with the weekly feature launches ad updates that the Google Analytics team puts out.

There are three different modules of Google Analytics training – currently, we run all three modules together as a 3-day event.

Over the course of the two day, hands-on workshop, we’ll cover all the critical parts of Google Analytics including
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  • History of Web Tracking
  • Google Analytics Features
  • Interface and UI Walkthrough
  • Traffic & Campaign Tracking
  • Content Reporting & Optimization
  • Event Tracking & Rich UIs
  • Mobile App & Website Tracking
  • Advanced Segments & Reporting
  • Multi Channel Funnels
  • Goal & Ecommerce Tracking

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If you have responsibilities in marketing, business analysis, web development or sales, you’ll benefit from attending this training. The training is lively, hands-on and designed to teach the principles of web analytics to everyone in a dynamic manner.

We’ve already conducted this training for several companies in the APAC region, and some of them have been impacted so immediately, that they’ve gladly volunteered to interviews explaining the impact these trainings have had.

Below are two interviews with two clients – DirectRooms (one of the world’s largest online room retailers) and Phuket.net (Phuket’s largest online portal for news, property etc). Both of them found incredible uses for their new Anlaytics knowledge, seeing over 20% increase in margins almost immediately. Watch the videos to learn more.

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Day 1 – Technology & Analysis Tracks

  • Introduction
    • What is web analytics?
    • The history of Web Analytics
    • Important Analytics Terms
    • Data Collection & Calculation Logic
  • Getting Started With Google Analytics
    • How Google Analytics works
    • Accounts, profiles, and users
    • Navigating Google Analytics
    • Saving Shortcuts & Dashboards
  • Audience
    • Unique visitors
    • Geographic and language information
    • Technical reports
    • Benchmarking
  • Acquisition
    • Direct, referring, and search traffic
    • Campaigns
    • AdWords
  • Behaviour
    • Pages and Landing Pages
    • Event Tracking and AdSense
    • Site Search
  • Conversion
    • Setting up goals
    • Goal reports
    • Ecommerce tracking
  • Actionable Insights and the Big Picture
    • Recap of Google Analytics reports and tools
    • Finding actionable insights
    • Getting the organization involved
    • Creating a data-driven culture
    • Resources

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Day 2 – Analysis Track

  • Introduction
    • What does a great analyst need to know?
  • Best Practices: Clean Data
    • Profiles and filters
    • Filtering internal traffic
    • Sampling
    • Multiple domains and subdomains
  • Analytics Intelligence
    • Automatic Intelligence Alerts
  • Advanced Segments
    • Using advanced segments
    • Creating custom advanced segments
  • Best Practices: Advertising and Marketing
    • Search engine optimization
    • AdWords advertising
    • Campaign attribution
    • Campaign tagging
  • Best Practices: Attribution & Channels
    • Attribution Modeling
    • Multi Channel Funnels
    • Custom Channels & Groupings
  • Best Practices: Dashboards
    • Designing Custom Dashboards
    • Using Solutions Gallery
    • Matching Cost Data Import
  • Best Practices: Engagement
    • Landing pages and bounce rate
    • Site Search
    • Event Tracking
  • Best Practices: Conversion
    • Goal setup
    • Goal examples
    • Goal reports
    • Ecommerce
  • Best Practices: Sharing with the Organization
    • Export and email
    • Custom reports
    • Custom alerts
    • Sharing customizations
    • Creating a data-driven culture
    • Resources

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Day 2 – Technology Track

  • How Google Analytics Works
    • JavaScript, cookies, and GIF requests
    • Differences from log-based tools
    • Security, privacy, and reliability
  • Google Analytics Tracking Code
    • How the code works
    • Customization methods
    • Alternate tracking code (async, mobile)
    • Cross Domain Tracking
    • Ecommerce Tracking
    • Event & Virtual Pageview Tracking
  • Tag Management
    • How Google Tag Manager Works
    • Principles of Rules & Tags
    • Designing an Effective Data Layer
    • Setting up Google Analytics through GTM
    • Tracking Paid Advertising Performance
  • Universal Analytics
    • Differences from Previous Versions
    • Managing Transition to UA
    • Designing a Multi-Device Analytics Setup
  • Administration
    • Accounts and profiles
    • User management
  • Cleaning Up Your Data
    • Filters
    • Introduction to regular expressions
    • Removing internal traffic
    • Cleaning up URLs
    • Site Search setup
  • Measuring Conversion
    • Creating goals and funnels
    • Ecommerce tracking
  • Measuring Visitors
    • Custom Variables, Metrics & Dimensions
  • Extracting Data
    • Export, email, and custom reports
    • Data export API

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