» Search Advertising – AdWords Fundamentals Training

Search Advertising – AdWords Fundamentals Training

Get introduced to AdWords, pass the Fundamentals Certification Exams and set up your first Google AdWords campaign in this 2 day workshop

Introduction to the Google AdWords – Search & Fundamentals Course

This workshop covers the fundamentals of Google AdWords, principles of Search Advertising and prepares you for the Google AdWords Fundamentals Certification exam. The curriculum is based on Google’s official Seminars for Success and Google Partners Academy programs.

Business owners, marketing managers, media planners, web developers, copywriters, advertising executives and practitioners who need to learn the ins and outs of Google AdWords should attend this workshop.

On Day 2 of the course, all the participants will be encouraged to attempt the Google AdWords Certification exam, and pass the Fundamentals exam. We include all the essential curriculum, and include many mock questions for preparation. The exam is computer-based, free of cost and you will require your own laptop to attempt it.

Summary of Training

Here are the key details for the course:

  • AdWords (Search Advertising & Fundamentals)
  • Fees: S$1,000
  • Includes: Lunch, Refreshments, Digital Handouts, Certificate of Completion
  • Trainers: Rachit Dayal, Sanchit Mendiratta
  • Where: Singapore
  • Also Available As: A customized half-day, one-day or two-day corporate training for your company (contact us for more details)

Registration Form Pay Online

We offer early bird prices and discounts of up to 20% for groups & companies, and customized versions of this course for corporate trainings. For any further enquiries or questions,  email us at Training@HappyMarketer.com or call us at (+65) 6653 8065.

The follow-up courses to this workshop are Display Advertising with Google, and Video Advertising with Google.

It’s recommended the courses are taken together as part of the Google Marketing Masterclass (9 days) or AdWords Certification Masterclass (5 Days) bundle of courses.

What will you learn in this Google AdWords Workshop?

Introduction to AdWords
  • Why Use AdWords?
  • History of Advertising
All About AdWords
  • Advantages of AdWords
  • Where Do Ads Show?
  • Key Terms
Search Ad Campaigns
  • Keyword Research
  • Bidding & Pricing
  • Account Organization
  • Ad Copywriting
  • Ad Extensions
  • Billing
  • Conversion Tracking
  • Reporting & Analysis



Current Price


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Search Advertising with Google

AdWords (Search Advertising) + Fundamentals Certification Exam Search Advertising Workshop

S$1,000 +GST