Data & Google Analytics Training in Singapore - 14/15 Nov
 

Data & Analytics Training

Data & Analytics Training

4.2 20

2 Days, 14-15 Nov 2019, Official WACA Certification

Introduction to this Course

The ability to turn data into insights is one of the most sought-after skills anyone could have in today’s digital economy. Demand for skilled data analysts continues to be sky-high, with IBM recently predicting that there will be a 28% increase in the number of employed data scientists and analysts in the next two years.

To prepare marketers for this data-driven world, Happy Marketer brings to you Data & Analytics Certification in partnership with WACA. Launching in Nov 2019, and with a limited first run, this is the first time that Happy Marketer’s proven receipe for Analytics Knowledge Acceleration has come together with the Web Analytics Consultant Association’s in-depth framework thinking and certification.

For over a decade, Happy Marketer has run Singapore’s most engaging and enriching Web Analytics workshops with best practices drawn from real implementations, latest tools features and hands-on activities design to accelerate Web Analytics mastery. Thousands of brand marketers, advertisers, agency professionals and executives have mastered Google Analytics to drive their business performance forward. And WACA has taught Digital Marketing to more than 10,000 students and corporate clients across Singapore, Japan and the rest of Southeast Asia.

Summary of Training

Registration Form

We offer early bird prices and discounts of $100 for sign ups by 7th November 2019. For any further enquiries or questions,  email us at Training@HappyMarketer.com or call us at (+65) 6653 8065.

What will you learn in this Data & Analytics workshop?

Web Analytics Foundation
  • Introduction to Training, Structure
  • What is Web Analytics
  • Environment Analysis and KPI
  • Web Analytics Design
Google Analytics
  • GA Platform
  • Setup and Manage Account
  • GA terminology
  • Setting Up Filters
  • Setting UP Goals
Tracking the Right Metrics
  • Web Analytics
  • Advertising
  • Social Media
  • CRM & Loyalty
Google Analytics Report
  • Audience Reports
  • Acquisition Reports
  • Behaviour Reports
  • Searching for Data
  • Advanced Segments
Deep Dive in to Data
  • Analytics of Engagement and indirect effects
  • Analyzing Owned media
Making a Report
  • GA dashboarding
  • GA Custom Report
  • Reporting logic
Certification Preparation Guide
  • WACA Exam Format
  • Exam Tips
  • FAQ

 

COURSE REVIEWS

What did you like about the course?

everything was awesome

What would you improve about the course?

everything was awesome

What did you like about the course?

Exercises and games

What would you improve about the course?

Lower the AC

What did you like about the course?

It is comprehensive and covers all the relevant key points of google analytics. Trainer also provided real life examples to enhance our understanding. Break intervals were also just nice.

What did you like about the course?

Informal kind of learning.

What would you improve about the course?

2 days are not enough to cover all topics.

What did you like about the course?

Learn relevant knowledge and skills, in a quick & simple, but effective manner.

What did you like about the course?

For the Certification

What would you improve about the course?

More Demos

What did you like about the course?

Relaxed & engaging

What would you improve about the course?

Would be great if could explain in details on how to implement, or examples, etc.

What did you like about the course?

The friendliness of the speaker and easy-to-follow guidance to the training.

What would you improve about the course?

Perhaps more team activities to make it more engaging.

What did you like about the course?

Gain more knowledge on google analytics

What did you like about the course?

Content Hands on experience

What would you improve about the course?

More engagement with participants

What did you like about the course?

applications through case studies made it easier to understand

What would you improve about the course?

more time for hands-on practice.

What did you like about the course?

In addition to the GA topic, event provided a good opportunity to understand overall media/marketing concepts. Rachit shared good knowledge from his experience in dealing with variety of clients

What would you improve about the course?

Perhaps the time spent on exam prep can be less. Lab exercises would help

What did you like about the course?

real-life case studies and exchange of insight from groupmates.

What would you improve about the course?

first day could cover more materials so we have more time to cover remaining details on second day.

What did you like about the course?

Systematic presentation

What would you improve about the course?

Longer learning period to actually implement some of the examples on site.

What did you like about the course?

The case studies and revision of the questions for the exam

What did you like about the course?

"The trainer is really knowledgeable in Google Analytics and patient with explaining it's functions to us. His explanations are easy to understand even from a layman's perspective, which I appreciate seeing as I've not used Google Analytics before.

He's also friendly and amicable, so the class is a lot of fun. There is no pressure to perform and he always takes our questions and answers seriously into consideration. I enjoyed taking the course and have even managed to participate because the atmosphere in general was not stressful ( I have social anxiety).

The timing of the course, as well as the catering are also very thoughtful. Arrangements are done very quickly and professionally. Very well done! I had a great time, thank you! C:"

What would you improve about the course?

Perhaps the notes. Maybe look through them and take out the unnecessary pages? It's always good to have more relevant information inside but if that's not possible, maybe include more space for your students to take down the notes they find useful for their own application in future.

What did you like about the course?

Systematic and trainer was friendly

What would you improve about the course?

nothing to improve

What did you like about the course?

The event was very informative. Even though some content were very technical, Raachit was able to deliver the content in an interesting manner which helped to make it easier to understand.

What would you improve about the course?

The notes provided could have included more definitions and details of content.

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