Imagine, being tasked to launch a new, major regional or global marketing initiative in your organization
Typically, it takes 3-5 months to conceptualize, plan, coordinate & launch it but your management has come to you with an ask to launch it in 3-5 weeks instead.
How do you change to an agile mode & drive that massive efficiency?
Do you fundamentally know what are the key expected business outcomes and what is the series of milestones & outputs that will lead you there?
Who are the different people who will be responsible, accountable and to be consulted & informed to make this ‘real time’ marketing initiative happen?
What kind of team structure, skillsets, workflows & processes would be required to drive this change?
Would you need new adTech, marTech & analytics tools or would you need to integrate and make do with what you already have?
We aim to explore & discuss these critical digital transformation themes through frameworks & case studies in our upcoming Happy Marketer x Adobe webinar series.